Stratum Mobile Studio brand guidelines
The identity of Stratum Mobile Studio: a calm, engineered brand for a studio that builds software organisations depend on.
Three layers, one mark.
A stratum is a layer. The mark stacks three: interface at the top, logic in the middle, and data at the foundation in Cobalt. Each layer steps forward, the same way each project moves from idea to launch.
Lockups
Use the full lockup wherever there's room. Use “Stratum Mobile” when space is tight, and the mark alone for app icons and avatars.
Keep space equal to the height of one layer bar times three around the logo.
Mark: 16px on screen. Full lockup: 120px wide.
Stretch, rotate, recolour the layers, add gradients, shadows or glow.
Mostly ink and white. Cobalt with purpose.
The brand is quiet on purpose, so the work stands out. Cobalt marks the one thing that matters most on a screen: an action, a status, the data layer.
Rough proportion on a typical page: white 55%, ink 25%, paper 12%, line 3%, cobalt 5%.
Inter, set tight.
Inter for everything people read. JetBrains Mono for labels, codes and numbers that need to line up.
Clear, calm, specific.
We sound like the senior engineer you trust: direct, plain-spoken and confident without hype.
- “Live in 14 working days, with a progress link every week.”
- “You own the code.”
- “We’ll call you before starting if anything needs discussing.”
- “Report cards in one click.”
- “Revolutionary AI-powered synergy.”
- “The best agency in Africa.”
- “Unlimited everything, guaranteed.”
- “Leveraging cutting-edge paradigms.”
Applications
Apps, websites and systems for schools and hospitals. Fixed prices. You own the code.
stratummobile.com
in one click.